Briogeo, hair product company, logo
My Shopping Bag
Be Gentle, Be Kind
cleansing shampoo (8.5oz)
Be Gentle, Be Kind

works best with...

Blossom & Bloom

Blossom & Bloom

volumizing conditioner (8.5oz)

Curl Charisma

Curl Charisma

curl defining conditioner (8.5oz)

Don't Despair, Repair!

Don't Despair, Repair!

deep conditioning mask (5.25oz)


Be Gentle, Be Kind

cleansing shampoo (8.5oz)

sulfate-free cleanser for all hair types.

This award winning shampoo is fortified with green tea antioxidants, nourishing and shine-enhancing bamboo & palm extracts, soothing aloe, and vitamins B5 & E to give your hair the healthy boost needed to look its best.  Naturally-derived cleansers leave your hair soft, clean, and manageable.

Who it’s for:  Those with oily, fine, thin, or normal hair or hair with significant buildup.  For those with more textured, thick, or dry hair, we recommend using Be Gentle, Be Kind™ Avocado + Quinoa Co-Wash.

What it does:  Gently, yet effectively, cleanses the hair and rids dirt and buildup with a rich, healthy lather.  

Cruelty-free.  Gluten-free.  Contains organic ingredients.

What else you need to know: This cruelty-free, 96 percent naturally-derived formula is vegan-friendly and formulated WITHOUT sulfates, parabens, phthalates, silicone, synthetic fragrances and dyes.

Add to Cart shop Briogeo at
  • ingredients

    • Water (Aqua), Lauramidopropyl Betaine (from coconut oil), Cocamidopropyl Hydroxysultaine (from coconut oil), Aloe Barbadensis (Aloe) Leaf Juice, Sodium Cocoyl Isethionate (from coconut oil), Sodium Lauryl Sulfoacetate (from coconut oil), Disodium Laureth Sulfosuccinate (from coconut oil), Sodium Lauroyl Sarcosinate (from natural amino acids), Glycerin (from coconut oil), Sodium C14-16 Olefin Sulfonate (from coconut oil), Polysorbate 80 (from vegetable fatty acid), Soyamidopropyldimethylamine Oxide (from soybean oil), Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Oryza Sativa (Rice) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Chitosan Succinamide (vegetable derived), Panthenyl Hydroxypropyl Steardimonium Chloride (from vitamin B), Panthenol (ProVitamin B5), Polyquaternium-7, Polyquaternium 71, Hydrolyzed Collagen, Tocopheryl Acetate (Vitamin E), Rosa Canina (Rosehip) Fruit Extract, Bambusa Vulgaris (Bamboo) Extract, Sodium Cocoyl Glutamate (from coconut oil), Persea Gratissima (Avocado) Extract, Chamomilla Recutita (Chamomile) Flower Extract, Citrus Grandis (Grapefruit) Peel Oil, Citrus Aurantium Dulcis (Orange) Oil, Cymbopogon Flexuosus (Lemongrass) Extract, Carica (Papaya) Fruit Extract, Dehydroacetic Acid (Ecocert), Benzyl Alcohol (Ecocert), Citric Acid

  • how to

    • Apply to wet hair and vigorously massage for about 30 seconds as the lather builds, then rinse. If your hair has extra buildup, rinse and repeat as necessary.

  • performance

    • Green Tea: powerful scalp and hair antioxidant
      Panthenol (vitamin B5): repairing essential hair vitamin
      Avocado Oil: conditions and enhances shine
      Bamboo Extract: enhances shine and strength of hair
      Aloe Vera: soothes and nourishes the scalp
      Rice Extract: powerful antioxidant and hair protector
      Vitamin E: nutrient-rich, hair essential vitamin
      Palm Fruit Extract: antioxidant; smoothes hair & enhances shine
      Soybean Seed Extract: antioxidant; scalp-soother

Rating and Reviews Login to write a review


Be Gentle, Be Kind Shampoo

Posted by Skylar D. on 08/24/2013

This is a really good cleansing shampoo and it smells awesome!


Healthy and strong

Posted by Grace A. on 09/26/2013

I've been using this shampoo for two weeks and yesterday I got my hair cut. the stylist and her assistant both commented on how healthy my hair is. Having chronically abused it with dyes and straighteners, I couldn't believe how much the texture and health of my hair has improved. Thanks Briogeo!!


Fantastic Shampoo

Posted by Gloria C. on 10/22/2013

Made my Hair incredibly clean and soft like a cloud! I love it!


Luv Be Gentle, Be Kind Cleansing Shampoo

Posted by Stephanie M. on 11/02/2013

I have color treated/ thin hair and I have seen a significant difference in my hair. My hair is soft, clean and manageable. Looks great after I blow dry and my style stays in all day. Fabulous! Smells delicious too! My hair has never looked so good. I am a huge fan. I would recommend following up with Blossom & Bloom Volumizing Conditioner. They work magic together! :)


This is my favorite shampoo!

Posted by Paula C. on 11/11/2013

I don't say that lightly...I have about zero brand loyalty and pretty much switch shampoos and conditioners every few weeks. But I have to say, I've stuck with Be Gentle, Be Kind, and am now on my second bottle. The smell is AMAZING. And despite that it's sulfate free, the lather is really rich and luxurious. I have color-treated and chemically-treated hair, so I need to use something as mild as possible. This is it!!


Very Clean

Posted by Kim B. on 12/27/2013

Sulfate-free but gets hair very clean -- a lot of sulfate-free shampoos don't get rid of all the build up, but this one definitely does!


nice shampoo

Posted by Hellen C. on 02/27/2014

I don't typically get excited about shampoo but I really like my complete experience with these products, including the deep treatment and curl conditioner. Everything goes together so nicely and my hair looks fabulous. And I'm sure this shampoo had something to do with it!



Posted by diane m. on 04/18/2014

A lovely shampoo that left my hair feeling clean, not stripped and nice & soft. I like that it has good ingredients for the hair and has no sulfates parabens or silicones. A little goes a long way!


Hair so dry, it wants to cry.

Posted by Janelle N. on 12/21/2014

Normally I don't write reviews, but I feel the need to write this one. I had high hopes for Briogeo, however I was very disappointed. My hair was so dry I could barley control the static and my ends kept breaking. I like to go at least a day between washing my hair, but it was so greasy at the end of the day, I felt like I had to wash it. Sometimes I like a good smelling shampoo too, and this stuff barely has a smell at all. Overall, I will never buy Briogeo products again.

Write a review


like perks? sign up for our newsletter

Tumblr logo youTube logo Pinterest logo Twitter logo Facebook logo Instagram logo