

Unearth a New Era
We’ve always been true to our roots, but we’re growing into a new era: activating naturally derived ingredients with 6-free™ clean science for powerful haircare transformations.
Rave-Worthy Rituals. Visible Results.
From our most-trusted haircare to new trendsetters, our formulas deliver performance you can see and feel.
Transformation Without Tradeoffs
Discover high-integrity care crafted for results.
GeoActive™ Formulation Approach
Geo means “of the earth”. From Charcoal to Rosehip Oil, we activate high-impact elements from nature with 6-free™ clean science to create our GeoActive™ formulas.6-Free™ Clean Science
Everything we create is formulated without sulfates, silicones, phthalates, parabens, DEA, and artificial dyes.High-Performance Haircare
Our formulas do precisely what they promise — powering visible transformation from scalp to strand.Care for Every Hair Concern
Reveal what’s possible for your hair with efficacious formulas for every need.





