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Earth-first every
step of the way

We continuously drive toward pushing our conscious standards. We’re proud to be one of the only hair brands included in both the Sephora Clean+ Planet Positive and Ulta Conscious Beauty programs.

Packaging for the planet

Consciously packaged

We develop most packaging with recycled materials and are constantly evaluating and improving upon our sustainability commitments. See our recycling guide to learn how to properly recycle your containers.

Consciously packaged

We develop most packaging with recycled materials and are constantly evaluating and improving upon our sustainability commitments. See our recycling guide to learn how to properly recycle your containers.

FSC Certified

99% of our secondary packaging + boxes are certified by the Forest Stewardship Council, ensuring they come from responsibly managed forests.

No unnecessary packaging

As of 2021, we’ve removed all plastic trays from our haircare kits and ensured all kit packaging is 100% recyclable. We exclude individual outer cartons whenever possible to ensure our packaging remains minimal.

PCR preferred

We use a minimum of 30% post-consumer resin in our HDPE (high-density polyethylene) bottles - some are even 100%! - with plans to increase this percentage in the near future. Please visit individual product pages to learn about the composition of each product’s packaging.

Recycling guide

jar

Clean + effective ingredients

Learn about our favorite ingredients, and the ones we never include.

We create powerful, naturally-derived solutions that are proven to improve hair’s health, for every type and texture.
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