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Earth-first every
step of the way

We continuously drive toward pushing our conscious standards. We’re proud to be one of the only hair brands included in both the Sephora Clean+ Planet Positive and Ulta Conscious Beauty programs.

Packaging for the planet

Charcoal + Coconut Oil Microexfoliating Shampoo, Super Moisture Shampoo and Conditioner, and Deep Conditioning Mask on white background

Consciously packaged

We develop most packaging with recycled materials and are constantly evaluating and improving upon our sustainability commitments. See our recycling guide to learn how to properly recycle your containers.
Charcoal + Coconut Oil Microexfoliating Shampoo, Super Moisture Shampoo and Conditioner, and Deep Conditioning Mask on white background

Consciously packaged

We develop most packaging with recycled materials and are constantly evaluating and improving upon our sustainability commitments. See our recycling guide to learn how to properly recycle your containers.
Close-up shot of Superfoods hair packs on white background

FSC Certified

99% of our secondary packaging + boxes are certified by the Forest Stewardship Council, ensuring they come from responsibly managed forests.
Color Me Brilliant conditioner, primer, and shampoo on a mirror background

No unnecessary packaging

As of 2021, we’ve removed all plastic trays from our haircare kits and ensured all kit packaging is 100% recyclable. We exclude individual outer cartons whenever possible to ensure our packaging remains minimal.
Hand squeezing Curl Charisma rice amino leave-in defining creme into another hand

PCR preferred

We use a minimum of 30% post-consumer resin in our HDPE (high-density polyethylene) bottles - some are even 100%! - with plans to increase this percentage in the near future. Please visit individual product pages to learn about the composition of each product’s packaging.

Recycling guide

Scalp Revival micro-exfoliating shampoo on white background with instructions to Rinse lid, liner and base and recycle at home. Scalp Revival micro-exfoliating shampoo on white background with instructions to Rinse lid, liner and base and recycle at home.
jar

Clean + effective ingredients

Learn about our favorite ingredients, and the ones we never include.

We create powerful, naturally-derived solutions that are proven to improve hair’s health, for every type and texture.
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