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Natural ingredients, targeted benefits.

Discover our favorite natural ingredients: plant-based powerhouses to transform your hair.
Biotin

Strengthens the hair shaft and follicle to reduce hair loss

Biotin, or Vitamin B7, is a water-soluble B-complex vitamin known for supporting hair growth, especially in people experiencing certain types of hair loss, and can be used both as an internal supplement and a topical treatment.

Avocado oil

Delivers lightweight moisture, softens hair, and enhances shine

Avocado Oil is a clear, lightweight, antioxidant-rich oil that helps moisturize hair and protect it from environmental damage by sealing the cuticle to prevent nutrient and water loss.

Vitamin E

Moisturizes and protects hair against free radical damage

Vitamin E, or Tocopherol Acetate, is a powerful, fat-soluble antioxidant that can protect the hair and scalp from follicle-damaging oxidative stress. It provides moisturizing benefits for hair and anti-inflammatory benefits to the scalp.

Binchotan charcoal

Detoxifies the hair and scalp by absorbing impurities such as oil, dirt, sebum, and product build-up

Charcoal is known for its powerful absorptive properties. Binchotan Charcoal, sourced from Japan, is known for having greater surface area than traditional charcoal and thus is quicker and more effective at absorbing oil and impurities on the scalp.

Rosehip oil

Provides essential fatty acids that balance hair hydration and control frizz

Rosehip Oil is rich in Vitamin C, a powerful antioxidant that can protect hair from environmental damage.

Copper peptide

Strengthens the hair follicle and improves scalp wellness

Copper peptides consist of naturally occurring amino acids and copper molecules, all of which help to promote a healthy hair life cycle for thicker, denser-looking hair.

Coconut oil

Deeply moisturizing to help balance oil production on the scalp

Algae extract

Powerful antioxidant that nourishes and protects hair

Kiwi extract

Contains high levels of vitamin C, which provides antioxidant protection

Ceramides

Bioidentical lipids that strengthen and reinforce hair cuticle

Text to come

Rice protein complex

Protects hair against future damage by strengthening the cuticle with vital protein

Papaya enzyme

Helps balance oil production on the scalp

Tea tree oil

Stimulate and soothe the scalp, while reducing flakiness and itchiness

Briogeo Blocklist

We adhere to the EU’s beauty standards, meaning we always say no to these controversial ingredients.

Harsh sulfates

Harsh and stripping for hair and skin

These harsh synthetic surfactants are used to lift away dirt and oil, which can also strip away your naturally produced oil and disrupt your skin's natural barrier.

Silicones

Prevent hair from absorbing essential nutrients

Derived from petroleum, these synthetic polymers coat the hair cuticle to lock out frizz, but also act as a barrier that prevents nutrients from reaching the hair fiber.

Parabens

Controversial synthetic preservatives

These synthetic preservatives are used to extend the shelf life of products. While the levels of parabens used in cosmetics aren’t necessarily dangerous, we use eco-certified preservatives out of an abundance of caution.

Pthalates

Linked to reproductive issues

Phthalates are often used as fragrance stabilizers to make the scent last longer. On the downside, they've also been linked to reproductive and developmental issues.

DEA

Linked to allergies and hormonal issues

Often used as a foaming and thickening agent in shampoos, DEA, or diethanolamine, is believed to be linked to allergies, skin toxicity, plus hormonal and developmental issues.

Artificial dyes

Can cause skin sensitivity and irritation

Synthetic coloring agents can cause skin sensitivity and scalp irritation, particularly for those with allergies and sensitivities.

Aerosols

Difficult to recycle and detrimental to the ozone layer

Traditional aerosol bottles have complex workings which make them very difficult to recycle. In addition, the synthetic propellants are detrimental to the ozone layer and with long lasting impacts.

Microplastics

Difficult to filter and hazardous to aquatic life

Microplastics, like microbeads (tiny pieces of manufactured polyethylene plastic that are added as exfoliants), are tiny particles that easily pass through water filtration systems and end up in the ocean and Great Lakes, posing a potential threat to aquatic life.

Our innovation philosphy

Powerful solutions for every hair type and texture are at the core of all we do.
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