Style, Treat, Play with our new Style + Treat Collection!
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Good for you, good for the planet

We revolutionized clean and natural haircare, offering effective products and solutions for every hair type and texture. As our commitment to healthy haircare solutions grows, so do our commitments to solutions for a healthier planet.

How we get there v1

Total footprint reduction: We pledge to lessen our ecological footprint, most notably through carbon + supply chain reduction.

Responsibly made: We promise to secure ethical commitments from vendors and uphold responsible production practices.

Transparency: Continue to measure our accountability and communicate those efforts to consumers to establish trust and transparency.

Purpose-driven practices: Ensuring our company lives these values from the inside out by volunteering and donating to charitable climate justice causes.

Our wins v1

Discover our favorite natural ingredients. Lorem ipsum dorem a sum ipsum.

Packaging

General/summary blurb about packaging

  • We use a minimum of 30% post-consumer resin (PCR) in our HDPE (high-density polyethylene) bottles, with plans to increase this percentage soon

  • In 2023, we transitioned our bestselling 8oz tubs to 30% PCR

  • We continue to reduce the usage of any secondary packaging

  • We removed plastic trays from haircare kits

  • In 2023, we launched refillable offerings with lightweight, recyclable packaging

  • We use Neenah paper across all of our individual SKU folding cartons, which are FSC-certified and Green-e® certified (manufactured with 100% renewable energy)

  • We reduced our carbon footprint by transitioning tube production from Germany to a domestic supplier

  • We added digital recycling guides on every product page

Innovation

General/summary blurb about innovation

A mindful approach to water consumption within our product offerings, i.e., 3-in-1 Cleansing Bar, Damage Defense Leave-In Treatment, and Buildup Detox Spray.

Regulatory

General/summary blurb about regulatory


  • Vegan

  • Cruelty-free

  • Allergen-free

  • Gluten-free

  • Listable fragrance

  • EU ingredient compliance

  • PCR preferred packaging

How we get there + our wins combined v2

Discover our favorite natural ingredients. Lorem ipsum dorem a sum ipsum.

Total footprint reduction

We pledge to lessen our ecological footprint, most notably through carbon + supply chain reduction.

We reduced our carbon footprint by transitioning tube production from Germany to a domestic supplier

Responsibly made

We promise to secure ethical commitments from vendors and uphold responsible production practices.

We use a minimum of 30% post-consumer resin (PCR) in our HDPE (high-density polyethylene) bottles, with plans to increase this percentage soon

In 2023, we transitioned our bestselling 8oz tubs to 30% PCR

We continue to reduce the usage of any secondary packaging

We removed plastic trays from haircare kits

In 2023, we launched refillable offerings with lightweight, recyclable packaging

We use Neenah paper across all of our individual SKU folding cartons, which are FSC-certified and Green-e® certified (manufactured with 100% renewable energy)

A mindful approach to water consumption within our product offerings, i.e., 3-in-1 Cleansing Bar, Damage Defense Leave-In Treatment, and Buildup Detox Spray.

Something about our regulatory practices
Vegan
Cruelty-free
Allergen-free
Gluten-free
Listable fragrance
EU ingredient compliance
PCR preferred packaging

Transparency

Continue to measure our accountability and communicate those efforts to consumers to establish trust and transparency.

We added digital recycling guides on every product page.

Purpose-driven practices

Ensuring our company lives these values from the inside out by volunteering and donating to charitable climate justice causes.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Certifications V1

Leaping Bunny certified

FSC certified

Vegan

Sephora Clean+ Planet Positive

Ulta Conscious Beauty

Blue Mercury Conscious Beauty

Cult Beauty’s Cult Conscious

Certifications v2 - General

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Leaping Bunny certified

FSC certified

Vegan

Certifications v2 - Retail

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Sephora Clean+ Planet Positive

Ulta Conscious Beauty

Blue Mercury Conscious Beauty

Cult Beauty's Cult Conscious

Recycling guide

Scalp Revival micro-exfoliating shampoo on white background with instructions to Rinse lid, liner and base and recycle at home. Scalp Revival micro-exfoliating shampoo on white background with instructions to Rinse lid, liner and base and recycle at home.
jar

Clean + effective ingredients

Learn about our favorite ingredients, and the ones we never include.

We create powerful, naturally-derived solutions that are proven to improve hair’s health, for every type and texture.
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