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Don't Despair, Repair!™

Rice Protein + Algae

Rich Rice Water Shampoo Concentrate

A concentrated water-activated treatment shampoo that gently cleanses severely damaged hair while replenishing it with vital nutrients.

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All the details

key benefits

Rich Rice Shampoo Concentrate is a water-activated treatment shampoo infused with the optimal balance of rice protein + moisture for severely dry, damaged hair. Our unique formula is 3x more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube.

92% naturally-derived, vegan + Leaping Bunny certified cruelty-free.

who it's good for

Severely damaged hair of all types and textures.

clinical claims

*When paired with Don’t Despair, Repair!™ MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment
Hair is up to 91% softer and smoother after two uses*
Up to 91% added moisture for softer smoother hair after two uses*
Up to 87% less breakage after one use*
Up to 7X less breakage after one use*
Hair is up to 7X stronger after one use*

**When paired with Don’t Despair, Repair!™ MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment AND Don’t Despair, Repair!™ Super Moisture Conditioner
Up to 92% less breakage after one use*
Up to 13X less breakage after one use*

how to use

Apply a small amount* of concentrate to hands. Add water and mix in hands to build lather. Apply directly to wet hair and massage in from root to tip, adding more water if needed.
Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment. For best results, use once per week.
*Usage amount will vary based on hair thickness, length, and texture: short - 1 pea size, med - 2 pea sizes, long - 3 pea sizes – packaging has dosage indicator on the tube.

Tip: Squeeze out every last drop of Rich Rice Concentrate! Once the tube is almost empty, slide the aluminum tube key over the top of the tube and gently turn to dispense more shampoo.

Natural, powerful results

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before/after

"This shampoo is a total game-changer for damaged hair. It gently cleanses and strengthens with just a fraction of the usual amount of shampoo. "

- Maritza

Close-up shot of deep conditioning mask texture.

Concentrated repair shampoo for stronger hair

feels like
A concentrated balm that transforms into a creamy, rich lather

smells like
Clean soap wrapped in floral white musk with a woody finish

pro tip
Squeeze out every last drop of Rich Rice Concentrate! Once the tube is almost empty, slide the aluminum tube key over the top of the tube and gently turn to dispense more shampoo.

Key Ingredients

  • proprietary rice protein complex

    Protects hair against future damage by strengthening the cuticle with vital protein.

  • ceramides

    Replenishing phospholipids help strengthen and reinforce the hair.

  • algae extract

    Provides powerful antioxidants to protect hair from environmental aggressors.

  • almond oil

    Provides extensive conditioning to combat dryness and diminish frizz.

How to use Rich Rice Shampoo Concentrate

step one
Apply a small amount* of concentrate to hands. Add water and mix in hands to build lather.

step two
Apply directly to wet hair and massage in from root to tip, adding more water if needed.

step three
Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment. For best results, use once per week.

*Usage amount will vary based on hair thickness, length, and texture: short - 1 pea size, med - 2 pea sizes, long - 3 pea sizes – packaging has dosage indicator on the tube.

Recycling Guide

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how to recycle rich rice shampoo concentrate

Product Reviews & Questions

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