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Clean chemistry. Healthy hair.

We create powerful, naturally-derived solutions that are proven to improve hair’s health, for every type and texture.

Formulation philosophy

We innovate using tried and true ingredients and proprietary blends with powerful results, then conduct clinical and consumer tests for each formula to ensure we're formulating with your healthiest hair in mind. Everything we make is clean and efficacious, so you know our products perform under pressure, made only with beneficial ingredients.

Innovation - Claims Grid

We invest in clinical trials that prove the powerful punch packed by our naturally-derived products.

Don't Despair, Repair!™ deep conditioning mask

Scientifically proven to strengthen hair up to 2x after 3 uses.

Don’t Despair, Repair!™ rice water protein + moisture strengthening treatment

Scientifically proven to strengthen hair up to 2x after one use.

Scientifically proven to decrease hair breakage up to 60% after one use.

Scalp Revival™ micro-exfoliating shampoo

Clinically shown to reduce up to 82% of dry scalp flaking.

Clinically shown to increase scalp hydration up to 120%.*

Clinically shown to increase scalp hydration by up to 2X.*

Clinically shown to decrease dry scalp flaking by increasing scalp hydration up to 2X.*

81% less dry scalp flaking for up to 8 hours.**

91% of users felt their scalp was more hydrated and moisturized after one use.*

91% of users felt their scalp was less itchy after one use.***

95% of users agree their scalp was less oily after one use.***

*Clinical study using skin hydration measurement instrumentation.

**Clinical study with expert clinician evaluation.

***Subject’s perception following a single use of Scalp Revival™ Charcoal + Coconut Oil Micro-Exfoliating Shampoo in a clinical study.

Scalp Revival™ charcoal + tea tree cooling hydration scalp mask

Clinically shown to increase scalp hydration by up to 144%.

*Clinical study using skin hydration measurement instrumentation

Destined for Density megastrength+ caffeine + biotin peptide density serum

Clinically shown to increase hair density up to 3x.*

95% noticed less hair fallout and shedding*

94% noticed increased thickness in areas of concern*

Up to 31% more follicle activity with daily use*

97% felt this product is weightless and absorbs quickly into the scalp*

*Compared to baseline in a 16-week study of 35 participants.