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Curl Charisma™

Rice Amino + Avocado

Hydrating & Defining Mask, 2 oz

A weekly protein-free curl-enhancing hair mask proven to increase hair moisture after two uses.* 3x award winner!


works best with:

All the details

key benefits

This weekly curl-defining hair mask is scientifically proven to increase hair moisture up to 3.5X after two uses.* Nutrient-rich ingredients boost hydration, lock out humidity, and enhance moisture retention to promote a consistent curl pattern. Our protein-free formula is perfect for all curl types and textures.

*Compared to non-conditioned hair in a third-party study.

97% naturally-derived, vegan + Leaping Bunny certified cruelty-free.

who it's good for

Waves, curls, and coils

clinical claims

Curls are up to 3.5X more moisturized after two uses.*

*Compared to non-conditioned hair in a third party study.

how to use

Use weekly in place of conditioner.
After shampooing, massage into hair, ensuring even application.
Leave on for at least 10 minutes, then rinse thoroughly.

Natural, powerful results


“...a blend of natural oils and vegetable extracts to seal the hair cuticle, taming frizz...”

Marie Claire

Light creamy formula that smooths and defines

feels like
A creamy, smooth + hydrating feel.

smells like
Light clean citrus blended with sweet florals and a warm spice finish.

dries down
To a soft, clear, and smooth.

Key Ingredients

  • rice amino acids

    Seals the hair cuticle to lock out frizz-inducing environmental moisture.

  • avocado oil

    Delivers lightweight moisture, softens hair, and enhances shine.

  • tomato fruit ferment

    Enhances moisture retention to ensure consistent curl formation and enhanced definition.

  • castor, chia + flax seed oils

    Deeply nourish, condition, and define curls.

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