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Style + Treat™

Yuzu + Plum Oil

Soft Power Air Dry Cream

A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.


All the Details

key benefits

Welcome to hair minimalism, made easy. This multi-tasking formula enhances hair’s natural pattern for the perfect effortless air-dried look. A blend of highly conditioning ingredients hydrates and nourishes hair without greasiness while eliminating frizz from air-dried styles. The result is the perfect, low-maintenance look: soft, touchable tresses - never crunchy, flaky, or sticky.

98% naturally-derived, vegan & Leaping Bunny certified cruelty-free.

who it's good for

All hair types and textures.

how to use

Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed.

For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.

clinical claims

Up to 81% frizz reduction for 24 hours*

Anti-frizz protection for 24 hours*

Humidity resistant styles for 24 hours*
*Based upon third-party laboratory study

**Naturally, powerful results**
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“It transformed even my frizziest curls into soft, well defined, bouncy spirals. I received so many compliments on my hair since using this.”


Leave-in, soft cream for heatless styling

feels like
A light, smooth + creamy texture.

smells like
Sparkling citrus and fresh, floral greens, with a warm musk finish.

dries down
A soft, smooth, touchable finish.

Key Ingredients

  • yuzu extract

    A powerful antioxidant that protects hair from environmental aggressors.

  • plum oil

    Provides lightweight moisture for softer, shinier, healthier-looking hair.

  • super B-complex

    A proprietary blend of B-Vitamins that work together to promote healthy-looking hair.

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how to recycle the air dry cream

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