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Curl Charisma™

Rice Amino + Avocado

Hydrating Shampoo

A creamy, sulfate-free shampoo that hydrates and minimizes frizz for defined curls, coils, and waves.


All the details

key benefits

This hydrating, curl-enhancing shampoo is infused with nutrients that seal the hair cuticle, lockout frizz-causing humidity and enhance moisture retention to support consistent curl formation.

Our creamy formula cleanses hair without stripping its natural oils and features rich emollients for soft, touchable curls, coils, and waves.

95% naturally-derived, vegan + Leaping Bunny certified cruelty-free.

who it's good for

Waves, curls, and coils

how to use

Massage into wet hair to build lather, then rinse.

Natural, powerful results


"After using so many different products for curly hair this is my holy grail routine! It makes my curls look so natural!"

- Michelle

Light creamy formula that hydrates and defines

feels like
Light, creamy cleanser

smells like
Light clean citrus blended with sweet florals and a warm spice finish

Key Ingredients

  • rice amino acids

    Seals the hair cuticle to lock out frizz-inducing environmental moisture

  • shea butter

    Softens and hydrates curls, while providing antioxidant protection

  • tomato fruit ferment

    Enhances moisture retention to ensure consistent curl formation and enhanced definition.

  • avocado oil

    Delivers lightweight moisture, softens hair, and enhances shine.

Product Reviews & Questions

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